A comprehensive digital transformation: rebuilt main site for easy management, custom bid platform for sales operations, branded customer portal, and ongoing technical leadership.
97
Desktop Score
20%
Lift in Conversions
3x
Faster Load
94
Mobile Score
Xolar came to us needing more than a website redesign. They needed a complete digital infrastructure overhaul and an ongoing technical partner to support their growing solar business.
Their existing WordPress site was a nightmare to update. Simple content changes required developer help, and the bloated plugin stack made every update risky. The team avoided making changes entirely.
Sales reps were creating quotes and bids manually using spreadsheets and Word documents. No consistency, no tracking, and no way to analyze win rates or optimize pricing strategies.
Customers had no way to check project status, view documents, or track their solar installation progress. Every inquiry meant phone calls and emails, overwhelming the small team.
As a solar company, they had no in-house technical expertise. Every tech decision was a gamble, vendors were hard to evaluate, and there was no cohesive digital strategy.
The WordPress site scored poorly on Lighthouse, hurting SEO and user experience. Mobile users especially suffered with slow load times and clunky navigation.
We became Xolar's fractional CTO, providing not just development but strategic technical leadership. Here's what we built and continue to maintain.
Rebuilt the marketing site from scratch using Astro and Tailwind CSS. The new site scores 98 on Lighthouse and is incredibly easy for the team to update without developer help.
Built a complete bid management system for the sales team. Create professional, branded quotes in minutes, track bid status, analyze win rates, and optimize pricing strategies.
A white-labeled customer portal where clients can track their solar installation progress, view documents, check project milestones, and communicate with the team - reducing support calls significantly.
We manage all hosting, deployments, monitoring, and infrastructure. Automated CI/CD pipelines, 99.9% uptime, and proactive maintenance so Xolar never worries about technical operations.
As their fractional CTO, we provide strategic guidance on all technology decisions. Vendor evaluation, tool selection, digital strategy, and roadmap planning - all the expertise of a CTO without the full-time cost.
The digital transformation delivered measurable improvements across operations, performance, and customer experience.
Lighthouse Score (Desktop)
Before
50
After
97
Lighthouse Score (Mobile)
Before
52
After
94
Contact Form Fields
Before
10+ fields
After
5 fields
Page Load (Desktop)
Before
4.0s LCP
After
1.3s LCP
Page Load (Mobile)
Before
29.8s LCP
After
5.9s LCP
Quote Creation Time
Before
45+ minutes
After
5 minutes
Customer Support Calls
Before
High volume
After
Reduced 60%
Content Update Process
Before
Developer required
After
Team self-service
Bid Tracking
Before
Spreadsheets
After
Full pipeline view
Technical Decision Making
Before
Guesswork
After
Strategic guidance
System Uptime
Before
Unknown
After
99.9%
Platforms Managed
Before
1 (broken)
After
3 (integrated)
This wasn't a one-time project - it's an ongoing partnership. Here's how we approached the initial transformation and continue to support Xolar.
Phase 1
Deep dive into Xolar's business operations, pain points, and growth goals. Mapped out the complete digital ecosystem they needed.
Phase 2
Complete rebuild of the marketing website with a focus on performance, ease of management, and conversion optimization.
Phase 3
Built custom platforms for sales operations and customer self-service, fully branded to Xolar's identity.
Continuous
Ongoing DevOps, technical leadership, and platform evolution. We're their fractional CTO, always available for strategy and support.
Sales team creates polished, branded quotes in minutes. Automatic calculations, product catalogs, and consistent pricing across all reps.
Real-time visibility into all active bids. Track status, follow up on time, and analyze win/loss rates to optimize the sales process.
Customers log in to see their installation progress, upcoming milestones, and completed steps. No more 'what's the status?' calls.
Secure document library where customers access contracts, permits, system specs, and warranty information. Always available, fully organized.
The marketing site is built so the Xolar team can update content, add projects, and change pricing without any developer assistance.
Every change is automatically tested and deployed. No manual uploads, no downtime, no risk of breaking the live site.
We chose Astro for the marketing site because it generates pure static HTML that scores 98+ on Lighthouse. For the bid platform and customer portal, we built custom applications that integrate seamlessly. Everything deploys to Cloudflare's edge network for global performance and reliability.
Rather than hiring a full-time technical lead (expensive and hard to find), Xolar gets all the benefits of a CTO on a fractional basis. We join strategy calls, evaluate vendors, make architecture decisions, and keep the technical roadmap on track - all without the overhead of a full-time executive.
The marketing site, bid platform, and customer portal aren't siloed systems. They share branding, authentication where needed, and data flows. When a bid is won, the customer automatically gets portal access. It's a cohesive ecosystem, not a collection of disconnected tools.
We handle all infrastructure: CI/CD pipelines, hosting, monitoring, security updates, and incident response. Xolar's team focuses on selling and installing solar - they don't think about servers, deployments, or uptime. That's our job, and we do it continuously in the background.
"TechCreations Labs isn't just our web developer - they're our technical partner. From rebuilding our site to building custom platforms, they handle everything so we can focus on solar."
Chris Ogilvie
Owner, Xolar
Let's discuss how we can transform your website into a high-performing digital experience.