Your website is often the first impression potential customers have of your business. An outdated or poorly performing site can cost you leads and sales without you even knowing it. Here are five signs it's time for a redesign.
1. Your Site Takes More Than 3 Seconds to Load
Studies show that 53% of mobile users abandon sites that take longer than 3 seconds to load. If your site is slow, you're losing more than half your potential customers before they even see your content.
Quick test: Run your site through Google PageSpeed Insights. If your score is below 50, you have a problem.
2. It's Not Mobile-Friendly
Over 60% of web traffic now comes from mobile devices. If your site doesn't work well on phones, you're alienating the majority of your visitors.
Warning signs: Text too small to read, buttons hard to tap, horizontal scrolling required.
3. Your Bounce Rate is Above 70%
Bounce rate measures how many visitors leave after viewing just one page. A high bounce rate often indicates design or performance issues.
Healthy range: 40-60% is normal for most business sites. Above 70% signals a problem.
4. Your Competitors' Sites Look Better
If potential customers are comparing you to competitors and your site looks dated by comparison, you're starting at a disadvantage.
Reality check: Look at your top 3 competitors' sites. How does yours compare?
5. You're Embarrassed to Share Your URL
This is the simplest test. If you hesitate before sharing your website link or feel the need to apologize for it, that's your gut telling you something.
What to Do Next
If any of these signs resonate, it's worth exploring your options. A website redesign doesn't have to be painful or expensive—especially with modern tools and frameworks.
Schedule a free consultation to discuss your site and what a refresh would look like.