When Xolar came to us, they had a problem many businesses face: their WordPress website was slow, dated, and wasn't generating the leads they needed. Here's how we turned things around.
The Challenge
Xolar, a solar energy company, was struggling with:
- A WordPress site that loaded in over 6 seconds
- Poor mobile experience driving away potential customers
- Low search rankings despite quality service
- No way to showcase their work effectively
Our Approach
We proposed a complete website transformation using our proven process:
1. Discovery & Audit
We analyzed their existing site, identified performance bottlenecks, and mapped out their customer journey. Key finding: 70% of their traffic was mobile, but the site wasn't mobile-optimized.
2. Design & Architecture
We designed a modern, conversion-focused site with clear calls-to-action and easy navigation. Every page was designed mobile-first.
3. Development
We built the new site in Astro, implementing:
- Optimized images with automatic WebP conversion
- Lazy loading for below-fold content
- Structured data for local SEO
- Fast contact forms with instant response
4. Launch & Optimization
We deployed to Cloudflare's edge network, implemented 301 redirects, and monitored performance closely.
The Results
After launch:
- Desktop Lighthouse score: 97 (up from 50)
- Mobile Lighthouse score: 20% (up from 52)
- Desktop LCP: 1.3s (down from 4.0s - 3x faster)
- Mobile LCP: 5.9s (down from 29.8s - 5x faster)
- Core Web Vitals: All Passed
What Made the Difference
The combination of modern technology, thoughtful design, and proper SEO implementation created a virtuous cycle: faster site → better user experience → lower bounce rate → higher rankings → more traffic.
Want similar results for your business? Let's discuss your project.