Analytics help you understand how visitors interact with your website. Here's how to make sense of the data.
Accessing Analytics
Depending on your setup, you can view analytics via:
- Google Analytics: analytics.google.com
- Cloudflare Analytics: Via your Cloudflare dashboard
- Client Portal: Simplified reports in your dashboard
Key Metrics to Watch
Traffic Metrics
- Users: Unique visitors to your site
- Sessions: Total visits (one user can have multiple sessions)
- Page Views: Total pages viewed
- Traffic Sources: Where visitors come from (search, social, direct, referral)
Engagement Metrics
- Bounce Rate: % of visitors who leave after one page (lower is better)
- Average Session Duration: How long visitors stay
- Pages per Session: How many pages visitors view
Conversion Metrics
- Goal Completions: Form submissions, purchases, etc.
- Conversion Rate: % of visitors who take desired actions
What's a Good Benchmark?
Industry averages for business websites:
- Bounce Rate: 40-60% is typical
- Session Duration: 2-3 minutes is good
- Conversion Rate: 2-5% is average
Monthly Reports
If you're on a maintenance plan, we provide monthly reports including:
- Traffic overview and trends
- Top performing pages
- Traffic sources breakdown
- Performance recommendations
Have questions about your analytics? We're happy to walk you through the data.